Dear Target
What the hell happened to your website? Last time I visited, it was clean, neat and easily navigated. Now it’s slow loading, filled with giant images and words yelling at me and laid out like a magazine with a giant, screen-real estate hogging banner.
It is a terrible design for users who are looking for something specific - and that’s why most users visit the web component of a brick and mortar store. We are not here to simply browse and be drawn in by ridiculous graphics.
Target has always been my favorite discount store, but this revamp really makes me wonder if you know what you are doing. New PR firm or something? Contrary to myth, the 13 year olds are not making the primary money decisions in most houses, but your website now looks like it was designed by someone who was trained on MySpace.
Please reconsider. Oh, and also, the fact your comment box limited me to 500 characters. That’s why I’m posting it here.
